
Our specialization lies in linking Malaysian cold chain solution providers with users through a digital portal established in 2021. This platform offers a comprehensive directory of professional and dependable service providers, keeping pace with the market’s growth.
The idea behind Coldberg Malaysia came from the story of a fisherman’s daughter. When Covid-19 hit Malaysia in early 2020, Amanda returned home to assist her family’s small-scale fish business as her college education was temporarily on hold.
Before the pandemic, almost 95% of her family’s business is sold to traders and is ready for collection upon arriving onshore with a variety of fresh fish. When the first wave of the lockdown came, sales dipped to 50% due to transportation and limited demand from traders. With reduced demand, there was plenty of wastage and that’s when Amanda realised that a business model change is required.

With basic knowledge of cold chain management, she set up simple cold chain facilities to clean and store her farmed products and started selling them online.
Within one month’s time, their revenue not only reached back to 95% but they managed to hit an overwhelming target of 130% returns. Amanda then shares her difficulties in accessing business information and suppliers when starting her cold chain journey.
With the pandemic looming over the world in years to come, the cold chain industry is increasingly becoming one of the most sought after industries to ensure goods are delivered safely and on time to consumers. Coldberg Malaysia aims to help businesses connect and grow through a digital transformation, designed to establish a healthy and fruitful relationship between producers and suppliers with end-users. We want to help all the Amandas out there.

The name Coldberg derives from the term cold chain (Cold) and iceberg (Berg). Based loosely on the iceberg theory coined by American writer Ernest Hemingway, Coldberg aims to show data and information (bottom level of the iceberg) that are important for success and clarity (top level of the iceberg).